About the Client (Anonymised)

The company designs and produces high‑quality stainless steel drinkware and accessories engineered to perform under tough conditions. Their ambition is to become a leading provider of durable and reusable products built to serve a hardworking, practical lifestyle market. The existing brand lacked differentiation and a clear identity, which limited potential for expansion.

Challenge Before Rebrand

The brand identity lacked distinctiveness and failed to convey a clear sense of purpose or audience. The existing logo and visual assets did not reflect the robustness and quality of the products. The lack of a defined target audience and unclear brand positioning meant the brand could not scale effectively beyond its local market.

Solution / What Was Done

• Conducted a strategic brand audit to identify the ideal audience and market positioning

• Defined a target demographic aligned with the brand’s core values of durability, practicality, and reliability

• Developed a bold, clean new logo and a cohesive visual identity system

• Created strong imagery and styling to reflect the brand’s personality and product purpose across contexts — industrial, outdoor, workwear, lifestyle

• Rolled out the identity across packaging, product presentation, marketing materials, and digital presence

Results & Growth Outcomes

• Brand identity refreshed with clarity and distinction

• New visual and product story aligned with audience and market positioning

• Prepared the brand for national expansion and increased market visibility

• Established a scalable brand system ready for broader distribution and future product lines

Services Provided

• Brand positioning & strategy

• Visual identity & design system

• Photography and content creation

• Full brand rollout across products, packaging, and marketing collateral

• Ongoing brand support and management for growth

Since rebranding, Fridgy has successfully transitioned from a regional product to a nationally distributed brand with a clear, differentiated identity. The new visual system has been rolled out across packaging, digital platforms, and retail touchpoints, bringing consistency and confidence to every customer interaction.

The refined positioning has allowed Fridgy to connect with a broader audience, open new retail partnerships, and increase visibility in a competitive market. The brand now holds space in the everyday carry and lifestyle segment, supported by cohesive content and strong storytelling.

Ongoing work includes brand guardianship, content creation, and strategic oversight as Fridgy continues to expand its product range and national reach.